Blands Travel delivers student masterclass on Marketing for Young Enterprise Company Programme

Nuria Saccone, Head of Destination Services at Blands Travel, delivered a Young Enterprise Masterclass session on Marketing on Wednesday 18th October. Students from across the schools who are taking part in the Young Enterprise Company Programme were joined by Nuria who provided an introduction to Marketing.

An influential individual within the Travel and Tourism industry in Gibraltar, with over 15 years of experience, Nuria highlighted the importance of a good marketing plan to the students and broke the presentation into 4 parts focusing on;

Marketing in a nutshell – The definition of marketing and why it is vital in the life cycle of a product
Applying methods – Marketing Mix; 4 P’s, Market Research, Consumer behaviour, Competitor Analysis
Communication – Traditional Vs contemporary approach and digital marketing
Branding – Success factors of having a successful brand

The masterclass forms part of the Young Enterprise Company Programme. Volunteers from across the business sector support the students by delivering weekly sessions to improve young people’s financial skills, knowledge and confidence to assist with the growth and development of their product as they set up and run their own companies for an academic year.

The Company Programme is Young Enterprise’s flagship programme for 15 to 19 year olds. Students taking part set up their own business for an academic year, mentored by business volunteers. It runs for the academic year and concludes with a final in Gibraltar. Finalists then compete for the Company of the Year award at the Young Enterprise UK Final.

In the near future, Eddie Asquez, Head of Logistics, will deliver a masterclass on Marketing and Logistics. Also lined up to deliver masterclasses are Casper Thy Jessen and Peter Hinrichs Bering from Jyske Bank.

Young Enterprise Gibraltar have recently issued a Press Release about their masterclasses here and you can find out more about the Programme by visiting their website www.youngenterprisegibraltar.com.