Red Maple Technologies
The Rock Hotel
In the community
Grants and Sponsorship
Our people giving back
Western Mediterranean Businesses
October, 19 2017
Blands Travel delivers student masterclass on Marketing for Young Enterprise Company Programme
Nuria Saccone, Head of Destination Services at Blands Travel, delivered a Young Enterprise Masterclass session on Marketing on Wednesday 18th October. Students from across the schools who are taking part in the Young Enterprise Company Programme were joined by Nuria who provided an introduction to Marketing.
An influential individual within the Travel and Tourism industry in Gibraltar, with over 15 years of experience, Nuria highlighted the importance of a good marketing plan to the students and broke the presentation into 4 parts focusing on;
Marketing in a nutshell – The definition of marketing and why it is vital in the life cycle of a product
Applying methods – Marketing Mix; 4 P’s, Market Research, Consumer behaviour, Competitor Analysis
Communication – Traditional Vs contemporary approach and digital marketing
Branding – Success factors of having a successful brand
The masterclass forms part of the Young Enterprise Company Programme. Volunteers from across the business sector support the students by delivering weekly sessions to improve young people’s financial skills, knowledge and confidence to assist with the growth and development of their product as they set up and run their own companies for an academic year.
The Company Programme is Young Enterprise’s flagship programme for 15 to 19 year olds. Students taking part set up their own business for an academic year, mentored by business volunteers. It runs for the academic year and concludes with a final in Gibraltar. Finalists then compete for the Company of the Year award at the Young Enterprise UK Final.
In the near future, Eddie Asquez, Head of Logistics, will deliver a masterclass on Marketing and Logistics. Also lined up to deliver masterclasses are Casper Thy Jessen and Peter Hinrichs Bering from Jyske Bank.
Young Enterprise Gibraltar have recently issued a Press Release about their masterclasses here and you can find out more about the Programme by visiting their website
View all Company News
More Stories from Blands Travel
April, 06 2020
Blands Travel working with Gibraltar Health Association
The Blands Travel team is working closely and supporting the Oncology Department
November, 01 2019
New Garage for Blands Travel
Blands Travel have finally relocated its Motor Transport Garage to its new home at New Harbours.
October, 16 2019
Committed excellent service award of ISO 9001:2015
The Directors of Bland Group are committed to providing excellent service to it’s Customers.
September, 17 2019
Movin Music for the biggest names in entertainment with Blands Travel
Blands Travel worked around the clock during the Gibraltar Calling festival, Andrea Bocelli and Monkey Rocks.
September, 11 2019
Bon Voyage to Nuria Saccone.
Blands Travel says goodbye and Bon Voyage to Nuria Saccone.
June, 12 2019
Blands Travel hosts Throne to raise money for Calpe House
Visit Blands Travel from the 11th - 18th June and grace the Gibraltar themed throne in return for a small donation.
June, 10 2019
Clear signage for AVIS/Budget
Locating your rental car pick up and drop off from Gibraltar International Airport has been made easier.
May, 09 2019
Blands Travel supports Young Enterprise team Quest
The exciting adventure book about Mo the Macaque will be sold to the public from the Blands Travel offices.
January, 29 2019
Blands Travel co exhibits with the GTB at leading trade fair FITUR
The trade fair, currently in its 39th year was hosted in Madrid from the 23-27th January.